Theory of Management

Question : Discuss about the Theory of Management ? Answer : Communication Theory It would be correct to say that both verbal and nonverbal communication is integral part of communication. It is also important to mention that communication is much more than talking. In fact, the effectiveness of any communication depends a lot on then listening skills of the parties involved in the communication process. The objective of this paper is to discuss a communication event and analyze the event with any established model or theory of communication. Simply defined, communication is a two way process in which the data or information flows from source to receiver. The communication can be verbal or non verbal in nature. However, the communication would definitely involve more than one person (Eberhardt Schwaiger, 2016). It is also correct to say that communication could be intentional and unintentional in nature. There are cases when we are in the process of interacting with other people but we are not aware of that. The communication event that I would discuss in this paper is the communication between my friend and his landlord. This event happened when my friend (Ricky) visited a family to rent a flat. Ricky wanted to have a positive impression in the minds of the landlord (Mr. Dcosta). In fact, Mr. Dcosta invited Ricky for a quick chat. I happened to be with Ricky at that time. The entire communication event was not a lengthy event. The communication lasted for close to 25 minutes. The good thing is that Ricky was able to impress Mr. Dcosta and he was able to get the flat for rent. The event started with few direct questions. Mr. Dcosta wanted to known about the family background of Ricky. Once the questions and answers session was done, Ricky took the driver started and he started to negotiate the rent with Mr. Dcosta. The communication was mainly verbal in nature. However, it also included certain elements of non-verbal communication. Some of the non-verbal communication channels or gesture s observed during the communication process were behavior of Rocky, eye contact made by Mr. Dcosta etc. There are two types of communication models that could be used. The first model is the transmission model and the second model is the transactional model. The transmission model sees communication as the transfer of messages from source to receiver, using a medium (Bishop, 2014). At the same time, the transactional model sees communication as the creation or negotiation of meaning in two or more parties responding to their environment and each other. Another model of non-verbal communication could be applied in this case. There are various aspects of non-verbal communication that matters a lot. These aspects would include the dressing sense, the greeting sense. Ricky was able to get the better deal he was confident about himself. He had a high self-esteem and this helped him to negotiate in an effective manner. The use of the communication models in this event can be discussed as: The above communication event could be analyzed further with couple of communication theories. One of the most basic models of communication that could be applied in this scenario is AIDA model. AIDA stands for Attention, Interest, Desire and Action (Rawal, 2013). The AIDA model could be applied in the pre-stage of the meeting. This was the time when Ricky saw the advertisement of the flat on a social media network. The son of Mr. Dcosta floated that advertisement with the contact number of Mr. Dcosta. This advertisement grabbed the attention of Ricky. He was interested in the flat and he showed the desire by calling Mr. Dcosta. This desire was followed by the action of personal meeting between Mr. Dcosta and Ricky. Another communication model that could be applied in this case is Westely and Maclean communication model. This model suggests that communication begins only when a person receives message from surroundings (Manca, 2015). Each receiver responds to the message they received based on their object of orientation. There were a lot of external parameters that could be applied in this case. The external parameters or the surrounding factors would include the recommendation of family members of Mr. Dcosta, the suggestions given by friends of Ricky, the non verbal parameters at the time of meeting, the initial perception of both the parties etc. Another communication model that could be used in the above situation is face-negotiation theory. This theory may not be applied directly in the situation. However, the theory can be applied indirectly as Ricky wanted to negotiate the best deal. This theory suggests that the negotiation between two parties depends a lot on the external or the cultural factors. Therefore, it is important that the parties involved in the negotiation should have a holistic understanding of the other parties involved in the negotiation process (Fletcher, 2014). The theories discussed in the above paper like AIDA model, Westely and Maclean, Face-Negotiation model could be applied to various communication events. These theories are useful from a theoretical perspective and it can also have practical implications. It is believed that the theoretical framework acts as the basis of any practical implications. Therefore, I believe that the theories are useful and could be applied across various communication events. It is also possible that various theories could be applicable to a single event. While applying the multiple theories to a single event, it is important that the theories should be prioritized in order of the relevance. References Bishop, J., 2014. 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AIDA Marketing Communication Model: Stimulating a purchase decision in the minds of the consumers through a linear progression of steps.IRCs International Journal of Multidisciplinary Research in Social Management,1, 37-44.