The commercial airline industr... free essay sample

The commercial airline industry has grown and changed tremendously over the last four or five decades. Southwest has many strengths and weaknesses, but every company has their strengths and weaknesses. Southwest can safely say that they have many things that they do that are not used in most other airlines. This includes; not charging extra for baggage or fees for changing travel schedules, and offering a sizable amount of in-flight entertainment. The company also only hires candidates that have certain traits, attitudes, and behaviors. They also send their new recruits to their own university. I believe that Southwest is a company that caters to families. To start, Southwests employees are a strength to the company because having employees who have certain attitudes can be a great thing for any company. The hiring process that Southwest employs is that the employees should be a good team player, have a good sense of humor, and treat others with respect. We will write a custom essay sample on The commercial airline industr or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Southwest flight attendants cater to a family-based style because they have a good sense of humor and treat others with respect. This can show children that Southwest is a good option to choose when they grow older and have families of their own. I believe that this is a competitive advantage for Southwest because having good employees will make your customers happy and they will keep coming back. Furthermore, I would say that their advertising campaigns are the best among the other airline companies in the industry. The bags fly free advertising that they have done is great for their business. It helped them in the recent recession of 2008-2009 and it will continue to help when times of financial recession occur. The company uses advertising to show special fare sales to fill seats that would otherwise be empty. I think that this overall would lower the price of tickets sold for flights and helps with having lower operating costs per customer-per mile. Moreover, the bags fly free campaign, to me looks good to families who want to travel around the country, because they dont have to pay for their checked bags. Southwest helps families who have small kids by allowing their parents to check car seats and strollers for free. This can help families who might be poor but need to travel to a funeral or other event across the country. The sizeable amount of electronics or things to do during a flight helps keep the kids in line too. Non-stop or point-to-point flights cost more but there is no need to use a hub for the flights, so there is less travel time. This system caters to families, because parents with children dont want to be waiting at an airport terminal for their plane to arrive where one of their kids may get bored and go stir crazy. This kind of flight can cater to business people too because like families, they dont want to wait either. In addition, the companys use of one aircraft type can help them save on maintenance costs and costs with training the employees that work on and maintain the aircraft. It can save the company money because the company needs less warehousing space for replacement parts. I think they have a partnership with Boeing, and having a partnership with an airplane manufacturing company can give you advantages, and in Southwests case, they get Boeings newest airplanes first. As well as having only one type of aircraft, it could also be a weakness because while Southwest Airlines has international flights, they would need to probably buy bigger aircraft to fly overseas. They acquired AirTran, but the amount of passengers Southwest gets from international travel shown in the case is a small amount towards dominating the international areas they fly. To go along with the weakness that they are not flying internationally, they do have flights to places nearby like places in the Caribbean and Mexico, but they dont really get any international customers. On the other hand, this could be better for them because they can focus on the United States and its customers there. This is in fact what I think they are doing, and they are dominating the airline ind ustry in the US. Having longer international flights would also mean that they may have to go back to the drawing board for how they are going to serve food and beverages on the plane, or tell its customers that there is a new practice for international flights. They would also probably need to change their operating strategy too, because of new languages, cultures, and laws and regulations they would need to deal with. Another weakness is the fact that Southwest has only one class of seating available to its passengers. This isnt bad for families since they dont really want to sit in business class seating with their children. Business people who are traveling and may have their trip paid for would rather have a seat in a business or first-class area than in the coach area, so they would have enough room for work, and wouldnt be bothered by children. I think that business and first-class seating would probably gain additional revenue for the company even if they had only a few seats per flight. In fact, purchasing tickets for Southwest may be a hard task to overcome for some people because depending on if you are booking flights connecting to other airline companies, you may have to go through a travel agency. Going t hrough travel agencies will cost more because of the fees that go with it. I think that if I were to do it this way it would give me a hard time finding the right flight. Also, traveling with Southwest you need to check in 24 hours before your flight to get your boarding position, and it seemed to me to be on a first come first serve basis. So, if you were a little behind, or slow with the process, you would get a boarding position where you would have fewer seats to choose from when boarding your plane the next day. Southwest also has a pretty bad weakness for families, and that is the fact that they dont provide passengers with transfer services. Again, families would have a hard time moving all over the airport with their children. Moving around the airport also takes time, so if a customer wanted to book a flight with transfers, they would want to leave at least 30 minutes in between transfers to get to baggage claim and onto their next flight. This also leaves less time for a meal, snack, or something else before their next flight. Southwests key elements to its culture, is the fact that way back in the early days of the company when Herb Kelleher took the role of CEO, he did many things to help the companys culture become what it is today. He would make it a point to work with the companys employees and find the weaknesses and problems within the company. As part of a quote, he said, You have to treat your employees like your customers. Employees come first, and since you treat your employees like customers they will treat the companys customers well. In this way, you would be benefiting both your employees and customers, instead of just your customers. I think that overall this is a great competitive strategy for them because working side-by-side with your employees makes them feel better. To me, I think most employees like that kind of boss. To conclude, most of the strengths of Southwest are towards families because that is the kind of company they want to be. Its not a bad thing but business people should be involved too. Overall, I think that Southwest Airlines will continue to flourish and become an improved company in the next decade.

How to Organize Campaigns With Marketing Projects in CoSchedule

How to Organize Campaigns With Marketing Projects in Managing multiple marketing campaigns (all at once) with a dozen moving pieces is  tough. And when it’s just you managing those 273 campaigns†¦ Juggling multiple, looming deadlines†¦ Making sure your team is staying on task And when you repeat this seemingly never-ending cycle (again and again) wellIm not saying youll get burned out, but it sure as Helsinki isnt sustainable. Which is why  I am excited to tell you about one of our  *amazing* features Marketing Campaigns from ! With Marketing Campaigns, you can organize your entire marketing campaign  in one place, so you can keep projects moving forward not tirelessly track them down!How To Setup Your First Marketing Campaign To setup your first Marketing Campaign follow these three easy steps: Create ONE marketing campaign. Add every moving piece into your Marketing  Campaign. Focus on execution, moving forward, and meeting  deadlines! And BAM! Youre on your way to becoming the most productive (and organized) marketer ever. 👠 Consolidate Everything into a Single Marketing Campaign Now for the REALLY exciting part: consolidating your content! With Marketing Campaign, you can group multiple pieces of content together (related to a specific campaign)  into one centralized folder. It’s a marketer’s dream come true! To begin adding content to your marketing project, click the  +  sign in either the upper right hand corner of the screen or within a specific date on the calendar. As you start adding multiple pieces of content to your project, youll notice they are also listed in tabs at the top of the page. So  instead of combing through your calendar to find a specific piece of content, you can easily access  them within your project. Once you are finished adding all associated content to your project, hit the  Close Project  button in the lower right corner. (This will stop adding pieces of content  to the marketing project.) Now you will see your marketing project folder on the  main calendar (!!!) and all associated content within your specified beginning and end dates (noted by the bar that is the same color as your marketing project). Plus,   when you hover over your marketing project on the main calendar, the folder and all associated content are highlighted––giving you a quick and easy way to view content and deadlines. Want to add some stand-alone content to a Marketing Project? No problem! Find and open your content, click on the folder in the bottom left corner, select  Add to Project, and search for your project name. ^^Yep, it’s that easy! With Marketing Campaigns from ,  you are able to consolidate every piece of your campaign into a single project. So you can  focus on execution instead of wasting time continuously tracking all of your content. (And thats awesome!) Maximize Your Team’s Resources from One Centralized Location With Marketing Campaigns maximizing your teams resources just got wayyyyy  easier. Ramp up on projects faster quickly add  every piece of content involved in your marketing campaign in one place Accurately gauge timelines and easily  review all projects on the main calendar AND  instantly know whos working on what from the calendar. *fist pump* Which means its  easy to manage your team’s time AND  set realistic goals. Talk about a MAJOR productivity #win for you and your team. Ramp up projects faster, accurately gauge timelines, and know who’s working on what –– at any[Proactively] Plan Your Entire Marketing Roadmap As a marketer, youve got a lot on your plate. And not in the good unlimited taco buffet kind of way. Remember the last time you had it all together? It was  so much easier  to focus and be proactive. But when you feel out of control it’s stressful. (Ultimately making you feel more disorganized and distracted.) 👎 But with Marketing Campaigns, you  get  a visual timeline of every project on the calendar, so you can effectively plan out days, weeks, and months in advance without overbooking your team. And if you have a TON of projects + content on the calendar (so its hard to grasp whats actually happening) you can easily set  up a few  Saved Calendar Views  to quickly find what you need. *whoop-whoop!* It’s never been so easy to manage a marketing campaign (or multiple, because let’s be realistic here, theres never just ONE) and keep your team’s head above water in the process. Proactive planning, here we come! Monitor Your Progress + Make Adjustments  Faster. Managing huge projects is an art form AND staying on top of all those deadlines can get tricky. Real tricky. But with Marketing Campaigns, you can view your team’s overall progress and quickly make adjustments,  so you never miss a deadline. Yeah, you heard that right. We’re talkin’ graphs, bars, and project burn charts! ^^^#nerdlife  #graphs The burn chart is a useful snapshot  of the ratio of completed versus incomplete tasks, while the progress bar is a simple way to see how your marketing campaign is moving along. The ability to monitor your campaign’s progress  is especially awesome  when you need to make quick decisions. For instance, if you need to  add or remove pieces of content within your marketing campaign  due to a delay use those handy little content tabs within your project to modify items as needed! It’s the real world  (and things come up) so the ability to make quick adjustments is important to any campaign’s success. Monitor your team’s overall progress, make game time decisions and  never miss a deadline with Marketing Campaigns. #BOOM